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October is the breast cancer awareness month when we see the flood of pink ribbons and the information about breast cancer, when we honor 200,000 women who fight breast cancer every year, and honor those who lost the fight.

Breast Cancer Awareness Month (BCAM) is organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention and cure. The campaign also offers information and support to those affected by breast cancer.

As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, BCAM is also a prime opportunity to remind women to be breast aware for earlier detection.

Media support helped to raise £1.5 million last Breast Cancer Awareness Month. So far this has helped us to provide information or support to around 850,000 people, The number of women diagnosed is rising every year which is why your support is so essential.

Be aware and consult a doctor if you found any of those signs:
  • Changes in size or shape. 
  • Changes in skin texture such as puckering or dimpling. 
  • Inverted nipple. 
  • A lump or thickening of breast tissue. 
  • Redness or a rash on the skin/around the nipple. 
  • Discharge from one or both nipples. 
  • Constant pain in breast or armpit. 
  • Swelling in armpit/around collarbone.

The Cancer Prevention Coalition has criticized the basic message of NBCAM because it focuses on "early detection and treatment" while ignoring environmental factors, According to Aaron Blair, Ph.D., chief of the Occupational Epidemiology Branch in National Cancer Institute's Division of Cancer Epidemiology and Genetics:
"For breast cancer, hormone use is one of the major factors affecting risk". According to Rose Marie Williams, a columnist for the Townsend Letter.
Drugs, chemical, and biotechnology companies have a vested interest in treating the disease rather than finding ways to minimize its rate of incidence. Recent studies show that breast cancer is linked to several environmental and genetic factors which can be controlled or mitigated.